Custom software, dashboards, analytics, and integrations — scoped in a conversation, live in days. The kind of output that used to take a dev team and a quarter.
Technically, the army is Claude & I. We've stopped counting which of us is the general.
My mission hasn't changed in two decades: help businesses profit greater, and make doing business more fun. What's changed is the firepower. AI-assisted development isn't a gimmick here — it's the operating model. I direct, architect, and own every decision. Claude writes, tests, and deploys at a pace no agency can touch. You get CTO-level judgment with army-scale throughput, and none of the agency overhead baked into your invoice.
It doesn't mean AI slop. Every application ships with real authentication, real SSL, real backups, on real infrastructure — and a human who answers email when you want something changed. The AI multiplies the work; it doesn't replace the accountability. That part is still very much me.
From a one-page brochure site to a custom intelligence console that reads your whole business — same army, same light speed. Filter by what you need, or tap any card to see what it really means.
The "here's who we are and why to call" site — fast, gorgeous, mobile-first, built to convert a visitor into a lead. This very site, in 49 minutes.
Single-purpose pages built around one offer and one button, wired to your ads so you know exactly what each click is worth.
Sell online with a checkout that doesn't fight your customer. Products, payments, shipping, tax — and a back office that actually tells you what's selling.
Let customers book the slot themselves — calendars, reminders, deposits, no phone tag. Synced to the tools you already run on.
Gated content, recurring billing, member-only areas. Turn one-time buyers into a monthly base.
Searchable, filterable listings at scale — practitioners, properties, providers. We've stood one up on 6M+ records.
Many sellers, one storefront — vendor onboarding, split payouts, ratings. The hard version of eCommerce, done right.
A real publishing engine for SEO and authority — fast pages, clean structure, the search visibility a 2013 WordPress never gave you.
Sign-ups, tickets, schedules, check-in. One page that runs the whole event instead of a spreadsheet and crossed fingers.
A searchable answer library so your team and your customers stop asking you the same question twice.
Every customer, every conversation, every next step — in one place that fits how you sell, not how a SaaS vendor guessed you do.
Deliver lessons, track completion, issue certificates. For onboarding staff, training franchisees, or selling courses outright.
A logged-in home for each client — projects, files, invoices, status. Like the NW eSource client portal.
The control room for your operation — the one screen your team lives in all day, built around your actual workflow.
Not just counts on a shelf — supply velocity: days-of-stock left per item, reorder before you run out, which SKUs are climbing and which are quietly dying.
From order to doorstep in one tracked loop — no more "where's my stuff" emails landing on your desk.
Ring a sale and have it flow straight into inventory, books, and your dashboard — no nightly re-keying.
Order, route, serve, report — for mobile teams. Mobile X-ray & EKG: facility orders, dispatch routes it, results flow back.
One pipeline from "here's the price" to "you've been paid" — quotes that become proposals that become invoices, no copy-paste.
The morning-huddle view, the unscheduled-treatment hit list, the recall machine — custom screens on top of the system your practice already runs on.
Build a proposal, send it, the client accepts — and it becomes an invoice automatically, no re-keying. Hero Fence: proposal → accepted → Square invoice.
Let the customer get a real price the instant they want it — and drop the calculator straight onto your existing site.
Contracts, invoices, certificates, reports — generated on demand, branded, and sent, instead of hand-edited from a template every time.
Automated screenshots and visual snapshots of any site, on a schedule or a trigger. SiteShots, from the NW eDash console.
A booking box, a calculator, a lead form — built once and dropped into any site you already own, no rebuild required.
QR codes, asset packs, bulk format transforms — the small jobs you'd otherwise do by hand a hundred times, done in one click.
A custom button right in your team's browser that does the one repetitive thing they do all day — wherever they already work.
Your business is already telling you what to do. We build the dashboard that listens — ad accounts, CRM, store, and books in one pane of glass: what's working, what's not, what to do next.
Not just how many visits — but which visits became customers, and what they did that the bouncers didn't. Per site, per email, per dollar.
Not just leads — but cost per closed deal, by channel and keyword, with the leaks priced in real dollars so you know what to scale and what to kill.
Not just what happened — but who's about to churn, what's about to run out, and an email in your inbox before it costs you.
Website leads into your payment system. CRM talking to email. Invoices born from finished jobs. If both ends have an API, we build the bridge — and the copy-paste stops.
The repetitive thing your team does 40 times a day — done automatically, correctly, every time, while they do the work only humans can.
Reports that write themselves overnight. Outreach that drafts, sends, and logs itself. Monitors that watch your systems so you don't have to.
The right message to the right person at the right moment — sequences, segments, and open/click tracking that ties back to actual sales.
Find them, reach them, track them. Distance-sorted prospect lists, templated sends, every touch logged. 411 dentists, one console.
Millions of rows cleaned, deduplicated, geocoded, made searchable. Legacy exports rescued. 6M+ records into a fast, queryable product.
For decades, business software was an expensive filing cabinet — it recorded what happened and waited for you to go read it. That's Layer 1, and every system above has one. Layer 2 is the new part: an intelligence layer that reads all of Layer 1 and tells you what it means and what to do — the kind of thing that used to need a Fortune 500's data team and now fits a business your size. Everything we build now ships with it.
Layer 2 only works because Layer 1 is finally all in one place — which is the other half of what we do.
Here's the secret the software industry doesn't advertise: if a product has a full API, you are no longer stuck with its interface. We build the screen your team actually needs on top of the system you already own — your workflow, your language, your one-page view.
Your PMS holds everything and shows you nothing. We build the morning-huddle view, the unscheduled-treatment hit list, the recall machine — custom screens on top of the system your practice already runs on, shaped by how you actually work the schedule.
Mobile X-ray, EKG, ultrasound — facilities shouldn't order portable diagnostics by fax and phone tag. We build the ordering layer: facility logs in, places the order, dispatch routes it, results flow back. One clean loop on top of your existing systems.
Bring me the problem and you'll be reacting to working software — not a slide deck about working software. Here's the whole process.
A call or an email. Describe the thing that wastes your team's time or hides your numbers. I'll tell you on the spot whether it's buildable and roughly what it takes.
Working software in days — on a real URL with a real login, so you react to the actual thing instead of a slide deck about the thing.
Deployed on managed infrastructure with SSL, auth, and backups — or on yours. Then it keeps evolving: want a change, send a sentence.
The second best time is this week — literally, this week. Bring me the spreadsheet you hate, the tools that won't talk, or the interface your team curses at. We'll have something live before a traditional shop returns your intake form.
This website is wired to drop your request into our custom NW eDash Console — and was created, edited, and hosted in 49 minutes.
I cut my teeth at IBM, Intel, and Gateway Computers — plus several startups — before going out on my own. I've seen how the big machines run from the inside: the discipline worth keeping, and the overhead worth leaving behind.
For the last 20+ years I've worked with small businesses — while the entire internet, and the software that runs on it, grew up around us. Hosting, websites, SEO, branding, marketing, email, analytics, software development: I didn't study that list, I lived through every chapter of it as it was being written.
That breadth is the point. A narrow specialist solves the problem in front of them; a broad background connects the actual problem to a pointed solution — whatever layer of the business it lives in. That's what makes a great development lead, and with the army behind me, it means we can accomplish just about anything digital. Fast.