Mr. Montgomery’sAgency AI Insights

Everyone points AI at the visible 60%: faster copy, faster design, faster code. The margin is buried in the invisible 40% — the status emails, the reformatted proposals, the monthly reports assembled by hand from five tabs. That layer is where a running agency actually leaks time.

The pieces here cover the operational backbone: the ops stack that automates the overhead, AI that writes better agency copy than a hired copywriter, and the systems that turn repeated manual work into templates that run themselves. The agencies pulling ahead aren’t the ones writing faster — they’re the ones running leaner, so every billed hour is actually revenue instead of absorbed overhead.