How Agency-Directed Content Should Lead SEO/GEO Strategy
The category map, the answer-first structure, the schema — why the architecture behind a business blog has to be the agency's job, not the owner's, and what it looks like when it's done right.
8 min read →
Where Agency SEO/GEO Meets Client Engagement: AI-Facing Strategies & Templates
The skeleton is architecture. The fill is voice. Here's the actual brief template, required-elements checklist, and prompt pattern Claude and I run to make both compound instead of collide — reusable, not theoretical.
8 min read →
GEO Is Not SEO: Why Your Content Needs to Answer AI, Not Just Google
Winning by ranking #1 for a broad keyword is dying. If a user asks Perplexity for a recommendation, they want a synthesized answer — not ten links to skim.
5 min read →
The Local Business Website Audit That Reveals What Google Actually Sees
Your site is a UI for humans and a database for Google. It doesn't care about your brand colors — it cares about DOM build time, schema validity, and whether your mobile render breaks at 400px.
6 min read →