The Importance of (and How to) Getting to Know Your Client
AI and an agency can execute brilliantly. Neither can invent the frame of reference a business owner uses to talk to their own customers. Here's the method Claude and I actually use to extract it — and what it taught us on a real job.
9 min read →
How Agency-Directed Content Should Lead SEO/GEO Strategy
The category map, the answer-first structure, the schema — why the architecture behind a business blog has to be the agency's job, not the owner's, and what it looks like when it's done right.
8 min read →
The Multi-Site Content Play: How Claude and I Turned One Idea Into a Content Engine
How Claude and I forked one research effort — the WordPress retirement thesis — across three sites and eight articles without duplicating a single sentence. The method, not just the result.
9 min read →
Where Agency SEO/GEO Meets Client Engagement: AI-Facing Strategies & Templates
The skeleton is architecture. The fill is voice. Here's the actual brief template, required-elements checklist, and prompt pattern Claude and I run to make both compound instead of collide — reusable, not theoretical.
8 min read →
Better, Faster Websites & the WP Retirement Plan
WordPress isn't dying, it's retiring. Here's the data behind the shift, and the five-model system that lets clients keep control of their own content without it.
11 min read →
GEO Is Not SEO: Why Your Content Needs to Answer AI, Not Just Google
Winning by ranking #1 for a broad keyword is dying. If a user asks Perplexity for a recommendation, they want a synthesized answer — not ten links to skim.
5 min read →
Why I Stopped Quoting Projects and Started Quoting Systems
A logo doesn't pay for itself every morning. A pipeline that drafts, schedules, and ships thirty posts a month does. Projects are expenses. Systems are investments.
5 min read →
The Real Cost of a Bad Website in 2026 (It's Not What You Think)
A slow, non-optimized website isn't an aesthetic problem — it's a leak in your balance sheet. The specific, measurable friction points draining your margin right now.
5 min read →
Drupal to Shopify: What Nobody Tells You Until After the Migration
Shopify's URL structure is locked. Your checkout customization requires a $2,000/month plan. Product variants cap at three option types. And 10,000 redirect slots might sound like a lot until you're migrating a 40,000-page catalog. Know the constraints before you commit.
10 min read →
I Asked ChatGPT to Revise My Logo. It Gave Me a Galaxy.
The image was impressive. It was also completely useless. What that failure reveals about the difference between AI image generation and AI design work.
5 min read →